Friday 22 September 2017

Class Plans

Planning classes is a difficult thing! Schemes of work and lesson plans aside, for part-time, 'leisure' classes in the current economic climate, finding or creating demand is key, achievable by tapping into the right demographic groups (whatever they might be). Then it's a matter of finding a venue which is available when you want it, at a reasonable price and then matching location, venue, day and time to the prospective students' availability (especially in low population areas such as this one). Without this, even free workshops won't necessarily attract attendees.

My class numbers are so low that I effectively have no class running at the moment. Even through adult ed, where the classes are charged in blocks of 10 and are really, really cheap, especially for those who get concessions, and still people will not commit or pay up front. (Some really can't - however cheap, it's difficult to find £30 or £40 in one go if you're on jobseekers allowance. However, some will still pay the equivalent of their concession-rate class to Costa coffee every week, grrr! But it illustrates that although many will cite cost as an issue, it really isn't about the money.)

After letting my classes stagger on until I was effectively paying for my teaching practice and the social contact with the couple of dancers who would come regularly, I've had to stop classes. There's no competition from other belly dance classes here, and it's not just belly dance classes which are closing. Only a fraction of adult ed classes are running, despite being extremely cheap and offering payment plans to take the sting out of paying in 10 week blocks. The main issues seem to be the perception of how much things do and should cost, and personal priorities. It's been noticeably harder since 2008. From the prospective (dance) student's point of view, prioritising time and money is a difficult thing for most, especially when weighed against the needs and wants of the rest of the family. Many people here are on very low incomes, suffering from health issues, have other responsibilities which take their time and energy (shift working, caring, parenting), and however much we think adults are in control of their lives, shit happens. There are a million and one other reasons why a dance class is low on the list of priorities. Some just don't want to be tied to a regular commitment (even if only for a few weeks) or are just apathetic or complacent (thinking that a class will still be there for when they feel like it, and if it's not, oh well!).

Having dropped in to other exercise-based classes, I've seen that many students want their leisure activities to be social and not feel like hard work. This can be tricky. It's good for beginners to join an existing, stable class, with enough people that they can be anonymous at the back, preferably in the company of a friend. But they are easily put off if most of the others in the class are no longer absolute beginners. There is a safety in being able to hide in a group who are all following the bouncing butt in front of them, being carried away by the music, without having to think or remember, and without being corrected.

Enquirers often don't turn into students for reasons which can be very difficult to discover (cold feet? but their lack of engagement often results in a lack of response).

I'm going to carry on trying, if only because other good, experienced teachers are having the same problems, so I can reassure myself it's not because I'm a crap teacher. Trying to stay positive that things will change is hard though, and because I'm scarcely earning anything, I'm having a hard time getting to haflas and keeping up my CPD. It's a vicious circle!
 
So I've kept the venue booking at Bloomfield House in Narberth, not least because the staff and welcome there are fantastic, and introduced a 'class card' of a block of (semi-transferable) classes at a reduced rate (upfront payment and some motivation) and a drop-in rate (for the occasionals) and created posters and flyers to advertise it, as well as social media and other online outlets.

So much work, all unpaid, and I must admit that it's because I love it so much that I do a lot of it 'for love'. My most committed dancer/student is using this to make improvements in her mental health and some challenging physical issues. She's been at this for about 3 years now, and managed a hip shimmy last night without moving her arms and shoulders for the first time. I almost cried with happiness.

If you're reading this and thinking about going to a belly dance class, but fear you have no coordination and just 'can't dance', remember - everyone is different. So it might take you a while to learn to shimmy, or you might get it first time. You'll never know unless you try, and it's never too late to start!

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